Are you ready for the Formula life?

With unrivalled attention to detail, customizable options and the finest materials available on boats today, Formula lets you experience the thrill of boating to the fullest.

A powerful partnership

Flagship Marine is Western Canada’s premier Formula boat dealer

For more than 30 years, we’ve been in the business of selling, servicing and caring for premium boats. When you pair that experience with the highest quality brand, it’s about more than an investment. It’s about the lifestyle and the chance to create amazing memories on a Formula boat designed for you.

Formula 350 Crossover Bowrider sold in Kelowna BC by Flagship Marine

Ready to find your Formula?

Located just a few blocks from Water Street, one of Kelowna’s most desirable boat launches, we’re conveniently located to serve you well. Let us show you why we’re so passionate about Formula boats and as the only authorized Formula dealer in Western Canada, climb inside a Formula and experience it for yourself.

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Build a Yacht

Build the boat you’ve always wanted

We all have our own preferences when it comes to boating, which is why you’ll love tailoring your boat’s layout and features to your unique needs.

Personalize your own custom Formula boat with the help of Western Canada's Formula dealer - Flagship Marine

Next to building a custom boat, this is as personalized as a boat can get

When you’re ready to bring a Formula boat back to your dock, you can customize your boat’s materials, finishes, colours, seating options and more.

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Formula boats tailored to the Okanagan lifestyle


Want to spend the day towing the grandkids around the shores of the beautiful Okanagan Lake? We recommend the Formula Bowrider.

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Crossover Bowrider

Looking for a large, luxurious Bowrider with comfortable overnight capabilities? We recommend the Formula Crossover Bowrider.

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Sun Sport

Looking forward to curling up in the cabin of your boat while being lulled to sleep by the sounds of the water? We recommend the Formula Sun Sport.

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Other Formula boat models

Super Sport Crossover

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All Sport Crossover

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Performance Cruiser

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Customize your Formula

Let’s build your boat, exactly to your preferences

After we learn more about what’s important to you and select the right model, we help you customize your Formula to your preferences, from the colour and feel of the drapes in your cabin to the graphics on the hull. It’ll be your boat, exactly the way you imagined it. Plus, the Formula manufacturing team shares photos and progress along the way so you can share in the excitement.

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Over the years our family has bought/sold a total of six (6) boats with Flagship Marine. All the staff are very accommodating and professional, especially Ron, and Jennifer. Every season Rylan in the service department continues to provide top quality boat servicing as needed. We love our Formula boat and look forward to many years of dealing with the friendly staff!

– Gord St. George

Find your future Formula boat at Flagship Marine's showroom in downtown Kelowna.

Find your future boat in our showroom

We want you to picture yourself soaking up the sun in your ideal boat with the people you love the most. To do this, we know you need to see the boat for yourself, touch the upholstery, watch the sunlight glint off the gel coat, and actually stand at the helm.

Ready to build your dream boat? Let’s talk custom Formula boats!

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