Flagship Marine

A trusted Kelowna BC boat dealer for over three decades.

Come and see us at 950 Ellis Street, Downtown Kelowna.

Our History

Our story starts on the water — on Okanagan Lake.

Back in 1986, Ron and Lydia Pfob couldn’t find a boat dealer in Kelowna with the passion and services they needed. Starting out in their own garage they founded the company that eventually became Flagship Marine.

A long history of serving boaters across Western Canada.

What has always been special about us — our passion, expertise and customer service — is still as true today as it was more than 30 years ago.

In our early days, we were an exclusive dealer of Malibu boats, and our previous name, Malibu Marine, was a great fit. Across the Okanagan, we became known for selling premium new and preowned boats and taking exceptional care of our customers.

Today, we are proud to be the exclusive dealer in western Canada of Formula boats. Nowhere on the water is there a finer boat, and it’s always exciting to see another family embark on a summer of memories in a new Formula.

Flagship Marine – Kelowna’s only downtown boat dealership.

Flagship Marine - Authorized Formula boats dealer located in Downtown Kelowna

As the only downtown Kelowna boat dealership, Flagship Marine has become a beacon for boaters in search of top quality, water-ready boats, expertise to help find just the right boat, and all the other services boaters need to protect and enjoy their investment.

From financing and storage to service and consignment sales, we’re here for you at every stage of boat ownership. Our facility is conveniently located just a few blocks from the Water Street boat launch, and we’re also happy to bring our certified marine technicians and boat hauling team to your dock.

Thank you for allowing us to be a part of your family’s legacy of boating memories.

Contact Us

Over the years our family have bought/sold a total of six (6) boats with Flagship Marine. All the staff are very accommodating and professional, especially Ron, and Jennifer. Every season Rylan in the service department continues to provide top quality boat servicing as needed. We love our Formula boat and look forward to many years of dealing with the friendly staff!

– Gord St. George

Our Crew

Meet the Flagship Marine team

Jennifer Ness - Administrative Manager at Flagship Marine

Jennifer Ness

Administrative Manager

A long-time Okanagan resident, Jennifer Ness has been working nearly half her life at Flagship Marine.

In 2004, when she was just 17 years old, Jennifer started helping customers and selling wakeboards and accessories from Flagship Marine’s former Malibu Marine outlet at The Grand Okanagan Lakefront Resort. She has since gone from sales to service and now serves as Flagship Marine’s Administrative Manager at our state-of-the-art 43,500 square-foot Water Street property in downtown Kelowna.

When not helping her Flagship Marine family, Jennifer loves to hit the gym and stay active. Along with her husband James, she has more recently been exploring the world through the eyes of their two young daughters, Kendra and Haley.

Walter Zacharias - Sales Manager at Flagship Marine

Walter Zacharias

Sales Manager

New to the Kelowna area; seasoned (is the polite way of putting it) in the marine business.  A long-time marine specialist from the greater Vancouver area, Walter has recently joined our team and made the move to beautiful Kelowna.  He made his way through the boat industry, all the way from yard work, parts and service to sales, where he found his groove.  One of Walter’s favourite parts of the sales process is meeting new people and being able to call them his friends.  Some of his best friends have come from this wonderful business we get to call work, even though most days it feels like pleasure.

Taking on the challenge of growing marine sales at Flagship Marine, Walter is very excited to meet you and help you along your boating journey.  Send him a message, give him a call, email him– he will love to talk and get to know you.  On a side note, if you love to golf, he would love to get out for a round sometime.

Krystal Beck - Assistant Service Manager at Flagship Marine

Krystal Beck

Assistant Service Manager

Krystal Beck has been with Flagship Marine since 2017, just one year after moving to Kelowna from Red Deer.

Krystal was hired as a detailer but quickly proved that she could excel in nearly any department, moving within the company to receptionist, then tower operator, and finally Assistant Service Manager where her skill and dedication are integral to keeping the service department running smoothly.

When she’s not at work, Krystal loves to enjoy Kelowna’s great outdoors camping, 4x4ing and hiking in her own backyard with her husband Dave, their daughter Julia, and their dog Keemo.

James Martinson - Yard Supervisor at Flagship Marine

James Martinson

Yard Supervisor

James Martinson grew up here in Kelowna, B.C. and worked for 3 years in maintenance before joining the Flagship Marine family in the summer of 2020.

James started out cleaning and polishing boats as a detailer, but his talent for organization and space management soon earned him the position of Yard Supervisor.

When he’s not managing the flow of boats in and out of the yard and warehouse, James enjoys biking and camping on the weekends. He also has a passion for technology and coding.

Jordan Jones - Detailer at Flagship Marine

Jordan Jones

Parts & Customer Service Representative

A long-time Okanagan resident, Jordan Jones moved to Kelowna from Vernon in the summer of 2021.

In the spring of 2022, Jordan joined the Flagship Marine family as a detailer. Her cleaning expertise and attention to detail are what keep the luxury boats at Flagship Marine looking pristine and ready for entertaining on the water.

Over her time at Flagship, Jordan’s interest in the service department and desire to learn, has landed her with a new role – Parts & Customer Service Representative.

When she’s not caring for boats, Jordan is a cat mom and enjoys documentaries and podcasts. She is also a weightlifter and loves to hit the gym in her free time.

Dave Beck - Marine Technician at Flagship Marine

Dave Beck

Marine Technician

Originally from the northwest coast, Dave moved to Kelowna in 2016 with his wife and their daughter.

Dave was an experienced auto mechanic before he shifted gears to Marine Technician in 2018. He joined the team at Flagship Marine in April of 2022, where he has been keeping the boats that come through here in great shape with their motors purring.

When he’s not in the shop, Dave enjoys camping and the outdoors with his family. He likes to go out 4x4ing and is keen on anything that drinks gasoline!

Boat Consignment

Selling a boat is easy when you know and love boats

When you’re ready to enlist the experts to help sell your boat, Flagship Marine makes the process easy. With more than 30 years of selling and servicing premium boats, a prime downtown location, financing for your buyer and someone at the ready to answer all those questions, the choice is simple — Flagship Marine.

Learn More